Think about these questions before listening. Share your ideas with a partner.
Think about the last time you bought something new. What was it and why did you choose it?
If you buy a product you don't like, what do you usually do?
When you buy something like a phone or clothes, what is important for you? (For example, the price, the color, or the brand?)
2
A new cup at the cafe
Read the passage below, then answer the comprehension questions.
Maria owns a small shop called 'The Corner Cafe'. Last month, she created a new product: a special reusable coffee cup. The cup has a new feature – a small pocket for a sugar packet. She wanted to know if her customers liked it. So, she started asking questions. "Do you like the new cup?" she asked one customer. "What is your favorite feature?" she asked another. Most people loved the sugar pocket. One customer said, "I will recommend this to all my friends!" Maria was happy. She learned that asking questions is the best way to improve her products and make her customers happy.
01What is the new product at The Corner Cafe?
Sample answerThe new product is a special reusable coffee cup.
02What special feature does the cup have?
Sample answerIt has a small pocket for a sugar packet.
03Why did Maria ask her customers questions?
Sample answerShe wanted to know if they liked the new cup and how to improve her products.
3
Listen to the audio recording and answer the questions.
01Who do they need to ask about the new product?
Sample answerThey need to ask the customers.
02What do they want to know about the product's features?
Sample answerThey want to know which features the customers like most.
03What information do they ask about using the product?
Sample answerThey ask how often the customer uses it.
04Why do they ask these questions?
Sample answerBecause the questions help them to improve the product.
4
Vocabulary
Vocabulary
These expressions will help you communicate more naturally about this topic.
Examples
Easy to use — simple to understand and operate; not difficult
Use this to describe a product or service. The opposite is 'difficult to use'. For example: 'Our customers say the new website is very easy to use.'
Get feedback — to receive comments and opinions about something
This is common in business. You can get feedback from customers or on a new product. For example: 'We need to get feedback on the new design.'
Share your thoughts — to tell other people your ideas or opinions
This is a polite and friendly way to ask someone what they think. For example: 'Please share your thoughts on our new coffee.'
What's your opinion? — a question to ask what someone thinks about something
Use this question with 'on' or 'about'. For example: 'What's your opinion on the new features?'
Make a suggestion — to give an idea about how to improve something
You can use this to give helpful ideas. For example: 'Can I make a suggestion? I think the button should be bigger.'
5
Listen to the audio recording. Decide if each statement is true or false. Correct the false ones.
01The questions in the audio recording are about a new product.
02They want to know which features customers don't like.
03One question is about how often people use the product.
04The information helps the company improve the product.
05They ask customers if they will buy the product again.
6
Complete the sentences with words from the box. One word is extra.
Word bank
01We need to the quality of our customer service.
02In my , the new website is much better than the old one.
03Please your thoughts with us so we can make things better.
04Do you have a for how we can make the app easier to use?
05After the meeting, we asked the clients for their .
7
Choose the best answer based on what you heard in the audio recording.
01According to the audio recording, what is the first question to ask a customer?
02What is the last question the speaker suggests?
03Why does the speaker say they ask these questions?
04Which question is NOT mentioned in the audio recording?
8
Key words for feedback
Learn some important words for talking about business and products.
Match each word with its meaning.
Drag or click to match
Definitions
9
Discuss these questions with a partner. Try to use vocabulary from the lesson.
Think about a product you use every day, like your phone. If the company asked you to make a suggestion to improve it, what would you say?
Is it more important for a new product to have many features, or for it to be very easy to use? Why?
In your country, do people usually share their thoughts about a bad product or service, or do they stay quiet?