Business decisions: expressing certainty and probability

B2
90 min
Premium
1

Think about these questions before listening. Share your ideas with a partner.

  1. Think about a time you had to make an important decision with incomplete information. How did you approach the situation, and what was the result?
  2. In a professional or academic setting, what are the potential risks of sounding either too confident or too uncertain about a plan or idea?
  3. When working on a group project, how do you and your team typically discuss potential problems or the likelihood of success?
2

Risk, reality, and expansion

Read the passage below, then answer the comprehension questions.

When advising clients on international expansion, our primary role is to manage expectations. It's easy to get carried away by optimistic sales projections, but a dose of realism is essential. For instance, with the proposed move into the South American market, it's highly probable that we'll see initial growth. We are fairly confident about that. However, it's unlikely that this growth will be stable in the first two years due to potential political shifts. While a complete market collapse represents only a slight chance, currency fluctuations are almost a certainty. Therefore, we can't be absolutely certain about year-end profits. Our recommendation isn't to cancel the project, but to build a flexible financial model that can absorb unexpected shocks. A strategy that relies on everything going perfectly is a strategy that is almost guaranteed to fail.

01According to the text, what is the main job of the advisors?
Sample answerTheir main job is to manage the client's expectations and provide a realistic view of the situation.
02What two factors make the firm unable to be 'absolutely certain' about profits?
Sample answerPotential political shifts and the near certainty of currency fluctuations.
03What is the final recommendation given in the passage?
Sample answerThe recommendation is not to cancel the expansion, but to create a flexible financial plan that can handle unforeseen problems.
04What does the author imply about successful business strategies?
Sample answerThe author implies that successful strategies must be prepared for problems and should not assume that conditions will be perfect.
3

Answer these questions in your own words. Support your answers with evidence from the audio recording.

01What evidence does the speaker give to support the idea that the new product launch will probably be successful?
Sample answerThe speaker says the success is highly probable because of the market research they have conducted.
02Besides the product launch, what other area does the speaker express absolute certainty about?
Sample answerThey are absolutely certain that the company's marketing strategy is strong and well-prepared.
03Why does the speaker recommend creating a contingency plan for the supply chain?
Sample answerEven though they think major problems are unlikely, they believe it's wise to be prepared for potential issues, just in case.
04What specific challenge must the company monitor closely regarding its plans for expansion?
Sample answerThey need to watch for any regulatory changes, as these are unpredictable and could affect their ability to enter new markets.
4

Key vocabulary

Vocabulary
These expressions will help you communicate more naturally about certainty and probability in a professional context.
A safe bet — something that is very likely to happen, succeed, or be true.
Usage note: This is a common, slightly informal phrase used in business conversations. You can say, 'It's a safe bet that our sales will increase next quarter.'
To have reservations about (something) — to feel doubt or have concerns about a plan or idea.
Usage note: This is a polite and professional way to express uncertainty or disagreement. For example: 'I have some reservations about the proposed budget.'
In all likelihood — a more formal way to say 'very probably'.
Usage note: Use this at the beginning of a sentence in presentations or written reports. For example: 'In all likelihood, the new regulations will affect our supply chain.'
To hedge your bets — to reduce your risk of loss by supporting more than one possible outcome or having a backup plan.
Usage note: This idiom is often used when discussing strategy and contingency planning. 'We're hedging our bets by developing two different marketing campaigns.'
A foregone conclusion — a result that is so certain to happen that it can be predicted in advance.
Usage note: This phrase expresses a very high degree of certainty about a future outcome. 'After their strong performance all year, their promotion was a foregone conclusion.'
5

Listen to the audio recording and decide if each statement is true or false. Correct the false ones.

01The speaker expresses a reasonable level of confidence about meeting sales goals for the quarter.
02The speaker is absolutely certain that the new product launch will be a success.
03The speaker feels very confident about the company's marketing plan.
04The speaker believes the team should have a backup plan in case of supply chain difficulties.
05According to the speaker, the company will definitely expand into new markets this year.
6

Complete the sentences with words from the box. One word is extra.

Word bank
01Given their dominant market share and superior technology, the success of their new product launch was a .
02I support the project's overall goals, but I have some serious about the proposed timeline; it seems far too ambitious.
03, the board will approve the budget, but we still need to prepare a contingency plan just in case.
04Instead of investing all our capital in one startup, we decided to our bets by funding three different companies in the same sector.
05Sticking with our established supplier is for quality, even if they are slightly more expensive.
7

Choose the best answer based on what you heard in the audio recording.

01What is the speaker's general attitude regarding the company's upcoming plans?
02According to the speaker, what is the main reason for confidence in the new product launch?
03What potential issue does the speaker identify as a source of uncertainty for future expansion?
04Which of the following topics is NOT mentioned by the speaker as a factor in their business planning?
8

Expressions of certainty in context

See how different phrases for certainty are used in business situations.

Match the beginning of each sentence on the left with the correct ending on the right.

Drag or click to match
Definitions
9

Discuss these questions with a partner. Try to use vocabulary from the lesson.

  1. Some business leaders believe it's crucial to always project absolute certainty to motivate their team, even if they secretly have reservations. Others argue that expressing uncertainty builds trust and leads to better problem-solving. Which approach do you think is more effective in the long run, and why?
  2. In your country's business culture, is it more common for people to express their opinions directly, saying they are 'absolutely certain' or have 'serious reservations'? Or do people tend to 'hedge their bets' and use more indirect language to express doubt? Provide some examples from your experience.
  3. Imagine your team is considering a major new project that could be very profitable but is also risky. Do you think it's better to launch it as a 'safe bet' by starting small, or to go all-in because you believe its success is a 'foregone conclusion'? What factors would influence your decision to 'hedge your bets' in this scenario?